CrowdFarming
This working model also helps prevent food waste and fosters fair working conditions in rural areas.
When I joined CrowdFarming I was faced with the challenge of creating a visual identity that would convey the values of the brand. To this end, I studied a brand whose values are based on honesty and transparency.
After defining colours to reflect the full spectrum of elements found in the world of agriculture, I created illustration part. A universe of characters and other elements with the aim of supporting communication and making them clearer and warmer.
CrowdFarming has a powerful storytelling and the illustrations helped to reflect this visually, to complete these stories in a way that brought them closer to the viewer. Reality and illustration coexist to convey a powerful message to the client.
.
To do this, I developed illustrations of characters, farmers and customers, products, fauna and flora.Using simple and flexible shapes to create them, looking friendly and using a very controlled colour palette. Here are some examples:
These are some of the illustrations accompanying the post on CrowdFarming's blog:
And here you can see some views of avocado fruit:
Illustrations are very powerful in explaining concepts and making them more understandable.
For example, they are also useful for making more technical concepts understandable, as in the following case showing a character representing ethylene, the hormone that causes fruit to ripen.
To make infographics to explain fruit processes such as the ripening stages of bananas:
These illustrations are not only on the website or on the blog, you can also find some of them in the CrowdFarming app.
This is the design of the icons for the menu that you can find inside the CrowdFarming app:
They also came to life to flood notebooks or vinyls in the office:
