Panapop
Panapop is a startup based in Valencia (Lanzadera) that creates watches and fashion accessories. I worked for two years as a graphic designer and art director, leading the creative processes and developing the Panapop brand.
On my day to day, I created different digital marketing pieces mixing illustration and photography with the focus and technical specifications of the channel they were going to appear on. I was also in charge of planning and preparing the shootings for many of the collections and creating the editorial pages for them.
I also designed the dials of some of the watches, creating the patterns and the illustrations inside.
