Koconut is an accessories shop with a lot of attitude. It’s not (just) about selling earrings, it’s about attitude. Koco is a character created to express everything earrings can’t say.
With this character I represented different everyday scenes which the target can identify with, this way the brand becomes more human and gets closer to their audience through humour.
Hello Koco.
How I see people in festivals vs how I look
When I open the camera of my phone accidentally
Literally me when I’m on my period
Me drawing Koco
